Omnichannel
7 min read
Omnichannel Order Management System: Complete Retail Guide
Fulfill online orders from nearest store stock or central warehouse without duplicate billing.
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Omnichannel
Webshop orders and food aggregators on one stock count
Accept, reject, and dispatch without a second inventory.
ElintOm includes a webshop for catalog, cart, checkout, and order status. Restaurant brands connect Swiggy, Zomato, and Dunzo through UrbanPiper so menus, prices, and incoming orders land in ElintOm. A sale on any of those channels deducts the same stock as the POS. Direct Amazon and Flipkart marketplace connectors are planned. They are not the same connector as UrbanPiper.
- Built-in webshop and customer order status
- UrbanPiper for Swiggy, Zomato, and Dunzo
- Same stock as the physical counter
- WhatsApp updates when order status changes
The problem
An online order that does not hit the kitchen stock becomes a cancellation.
Menus on an aggregator and a separate webshop drift from the counter. ElintOm publishes from one catalog and deducts one quantity.
What is available on this channel
Webshop
Product catalog, cart, online checkout, a customer portal, and order status the buyer can follow.
UrbanPiper
Menu publishing, price overrides, and order intake for Swiggy, Zomato, and Dunzo. ElintOm does not claim a private direct API to each aggregator outside UrbanPiper.
Stock sync
Webshop, aggregator, and POS sales reduce the same item. Turning an item off in ElintOm is how the kitchen stops selling a finished dish.
Order actions
Staff accept or reject an online order, mark it ready for pickup, and mark it out for delivery.
Kitchen handoff
An accepted UrbanPiper order can enter the POS suspended kitchen queue. A new order can sound an alert on the kitchen or POS screen.
Planned marketplaces
Amazon and Flipkart direct connectors are planned. Shopify-style and website inventory sync described elsewhere on the site is a separate conversation from this aggregator connector. Confirm the exact channel on a demo.
How it works
Webshop orders and food aggregators on one stock count in practice
Channel sales
Webshop, aggregator, and POS totals side by side.
Fulfillment time
How long online orders take from accept to dispatch.
Roles
Webshop admin, dispatcher, and store manager.
Got Questions?
Webshop and Aggregators FAQs
The food-aggregator connection is UrbanPiper. That is the path for Swiggy, Zomato, and Dunzo menu and order sync.
No. Amazon and Flipkart marketplace connectors are planned. They are not described here as live.
See this workflow on a 15-minute demo
The team follows up after you submit the form, walks through inventory, POS, and your channels, then scopes pricing from that conversation - not a public price list.
