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Branding and Account Management

Effective brand strategy establishes a unique identity and positions a company favorably in the market, while strategic account management ensures strong client relationships and satisfaction. This service from ElintOm drives customer loyalty, enhances market presence, and fosters sustainable growth. By integrating consistent brand messaging with personalized account management, businesses can achieve a competitive edge and long-term success.

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Client:

Fatburn Bliss

Services:

Branding and Account Management

Duration:

Ongoing

Casestudy:

Download

Project overview:

Fatburn Bliss, an e-commerce brand in the health, wellness, and fat loss industry, faced significant challenges before partnering with Elintom. High customer acquisition costs, low conversion rates, and ineffective audience targeting impeded their growth. After Elintom took over the brand account management we implemented our PMP (3 Stage) Framework to tackle these issues, aiming to double, quintuple, or even tenfold the brand’s revenue.

Project execution:

Challenges Faced:

  1. Exorbitant Customer Acquisition Costs (CAC):
    • Cost to acquire a customer was over $150, straining financial health.
  2. Lackluster Landing Page Conversion Rates & Unattractive Ads:
    • Low conversion rates due to failure in captivating and converting potential customers.
  3. Price Shoppers and One-Time Buyers:
    • High number of price-conscious shoppers leading to low repeat purchases and profitability.
  4. Lack of Visibility and Tracking in Sales:
    • Inadequate tracking mechanisms hindered understanding of the customer journey.

Solutions Provided:

  1. Target Audience Realignment:
    • Recharge for 50+ Audience: Focus on the 50+ age group for subscription commitment.
    • Middle Age Strategy: Target middle-aged buyers for higher Average Order Values (AOV).
  2. Insights Gained:
    • Elimination of Ineffective Strategies: Streamlining led to a 4X increase in conversion rates.

Precision in Audience Selection: Meticulous audience selection improved marketing efficiency and ROI.

Project results:

  1. 40% Increase in Average Order Value (AOV):
    • Implemented strategies increased AOV by 40%, reflecting higher sales and revenue per customer.
  2. Targeting the Right Audience:
    • Refined the ideal target audience through rigorous testing, significantly improving marketing efforts’ efficiency and ROI.
  3. Attracting High-Value Buyers with Monthly Purchases:
    • Strategies attracted high-value customers, resulting in a stable and recurring revenue stream.
  4. Reduction in Cost Per Acquisition (CPA):
    • Reduced CPA from $110 to $50, enhancing the overall profitability of marketing campaigns.

Key Takeaway:

Elintom Branding and Account management process of handling and overseeing projects business relationships ensured client satisfaction along with:

  1. Confidence in PMP Framework: The success led to increased confidence, with ad spend rising from $4k to $40k.
  2. Progressive Growth: Milestones in ad spend underscored the framework’s progressive growth and success.
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