Mastering Email Marketing for Shopify

333 Billion (with a B!)

That’s the number of emails sent every day. No wonder why customers find their email inbox stuffed like a Thanksgiving turkey with more promotional offers than a shopping mall on Black Friday. Every. Single. Day. This guide will forever change how you look at email marketing for Shopify!

The problem is, most e-commerce folks are sending the wrong emails. (Most of them don’t even know they’re doing it completely wrong).

Wrong emails to the wrong people at the wrong time. It’s like trying to surf in a kiddie pool while wearing a tuxedo – awkward, hilarious, and bound to get you some strange looks!

It’s about time these email gurus & experts stop preaching their strategies (smiley face) that hardly work.

Let’s change that, shall we?

We’ll hand you the strategies that work NOW. RIGHT NOW.

Not what worked 150 days ago, but NOW.

In this comprehensive guide, we’re not just scratching the surface of email marketing. Read along this entire blog & you’ll walk away being the savviest email marketing warlord in your room.

By 2027, global email marketing revenue is expected to reach $17.9 billion. – Statista

Moment of Reckoning for Shopify Email Marketing

Just like fitness, the first step is to note down the starting point of your journey.

Step 1: Open up your Klaviyo / Mailchimp / email marketing dashboard.

Step 2: Check your revenue contributed by email & compare it to your total online sales.

Step 3: Email metrics:

🔥 If email marketing makes up 45%-50% of your total online sales – Congrats, you’re the ace of the aces.

💵 If it’s 35%-45%, you’re just one level away from being in the top 1%. (Buckle up, you’re up for a tricky ride)

☺️ If it’s 25%-35%, this is where most e-commerce brands are. There’s more room for growth. There’s more money on the table waiting to be picked.

🙁 Below 25% – You don’t happen to hate money, do you? Drill down this guide below & you’ll see your stats change almost overnight.

Think about it – your customers willingly share their email addresses with you, offering a direct line of communication. It’s like having a magical key that opens the door to their inboxes, where they spend a significant portion of their online lives.

Email marketing for Shopify isn’t just about sending promotional messages; it’s about forging meaningful connections, nurturing leads, and delivering real value to your customers. It’s the art of crafting compelling emails that inform, engage, and persuade, ultimately driving more sales than you thought possible.

List-Building Strategies for E-commerce

The Direct Line to the Hearts and Minds of Your Customers

Before we dive into the nitty-gritty of list-building strategies, let’s talk about the unsung hero of Shopify success – your email list. Think of it as the foundation of email marketing for Shopify upon which you’ll build your e-commerce empire. An email list is not just a collection of random email addresses; it’s a community of potential customers who are interested in what you have to offer.

Imagine if your Shopify store were a grand party. Your products are the stars of the show, and your website is the venue. But how do you ensure people keep coming back to your party? That’s where your email list comes in. It’s your guest list, and everyone on it is a VIP.

Email marketing generates an ROI of 3600%. Every $1 spent brings back $36. – Hubspot

Pop-ups: Use irresistible offers that your customers would feel stupid saying no to

Top 5 High Converting Pop-up offers used during email marketing for Shopify:

1. Discounts
2. FREE Shipping
3. $1 Trial Offers
4. Bonuses
5. FREE Gifts/Upgrades

Pop the cork on your Shopify potential by placing strategic pop-ups to capture visitor emails. Pop-ups often get a bad rap, but when used strategically, they can be incredibly effective. When a visitor lands on your site, a well-timed pop-up can be the difference between them leaving and staying.

Embedded Forms

Embedded forms are like the friendly greeters at your party. They quietly welcome visitors and provide an unobtrusive way for them to join your email list. These forms can be discreetly placed in the footer or sidebar of your website, ensuring that no matter where your visitors go, they have the option to join your party.

Exit-Intent Forms

Just as the door closes on a visitor’s exit, an exit-intent form springs into action, capturing their email address before they go. Exit-intent forms are your last-ditch effort to keep a visitor from leaving your party early. As they move to close the browser tab, a well-timed exit-intent pop-up appears, enticing them to stay by joining your email list.

Landing Pages

Landing pages are the golden gates to your party. They promise something exclusive and valuable to visitors in exchange for their email addresses. It might be a guide, a discount, or a promise of insider access. These pages ensure that those who join your list are genuinely interested in what you have to offer.

By using these list-building strategies for email marketing for Shopify, you’ll assemble an email list of engaged and interested subscribers who are ready to party with your Shopify store. So, are you ready to open the doors to your e-commerce extravaganza? Let’s keep the party going!

Email Campaign Strategies for Shopify E-commerce

Email campaigns are your secret sauce to Shopify success. Just like crafting a perfect dish requires the right ingredients, timing, and presentation, mastering email campaigns involves a mix of creativity, strategy, and a dash of personalization.

Welcome Series

This is one of the most important campaigns for email marketing for e-commerce you’ll do. Imagine rolling out the red carpet for your subscribers. A welcome email, complete with a welcoming discount, paves the way for the ultimate subscriber journey.

When someone subscribes to your email list, they’re essentially saying, “I’m interested; show me what you’ve got.” A well-crafted welcome email not only says, “Hello, and thank you,” but also sets the stage for what’s to come.

You can ramp up a 12-15 part welcome email series that’ll turn your buyers into raving fans of your brand.

Promotional Campaigns

Picture this: Your party is buzzing with excitement as you announce exclusive deals, seasonal offers, and sales events. Your subscribers are not just attendees; they’re VIPs who get first access to the best deals. It’s like fireworks lighting up the sky as you unveil your latest products or discounts. Promotional campaigns create a sense of urgency and excitement, driving your subscribers to make purchases.

Personalized Recommendations

Become the Shopify mind-reader by using customer browsing and purchase data to send irresistible, tailor-made product suggestions.

Think of it as being the psychic of your party. You know what your guests like, and you surprise them with exactly that. By analyzing their browsing history, past purchases, and behavior, you can tailor your email recommendations to match their interests.

It’s like saying, “We know you so well that we can predict what you’ll love.” This level of personalization not only boosts sales but also strengthens your relationship with your subscribers & these are the best practices for email marketing for Shopify.

Statistics from 2020 show that multichannel retailers in the United States generated more than $350 billion in sales. – Statista

Abandoned Cart Recovery

Rescuing Sales One Abandoned Cart at a Time

Shoppers fill their carts with products, but as they approach the exit, some abandon their carts, leaving behind the items they were about to purchase.

This digital representation of abandoned shopping carts can be a significant challenge for online retailers. However, it’s also a remarkable opportunity waiting to be seized. Here are some email marketing ideas for e-commerce for cart abandonments:

The Lonely Cart

A lonely mattress left in an empty cart, just waiting for its owner. Abandoned cart emails are your chance to turn the deserted into the cherished. An abandoned cart represents unfinished business, and for e-commerce, it’s an incomplete sale. But here’s where the magic happens.

Abandoned cart recovery emails are your digital rescuers.

It reminds customers of what they’ve left behind, rekindling their interest and encouraging them to complete their purchase.

Incentive Magic

Offer tempting incentives, like free shipping or a discount, to encourage cart completion.

They’re more than just reminders; they’re persuasive nudges.

To entice customers to return and complete their purchase, you can offer them incentives.

You can provide tempting incentives, such as free shipping or a discount on the items left in the cart. This not only adds value to the purchase but also creates a sense of urgency. It’s like saying, “Don’t miss out on this fantastic deal; it’s only a click away.”

Incentive magic in abandoned cart recovery emails can turn abandoned carts into completed sales and transform potential losses into significant gains.

Re-Engagement Email Campaigns

The old friends you haven’t heard from in a while, and it’s time to reach out and rekindle the connection.

The “We Miss You” Email

Show your subscribers some love by sending them an email adorned with a heartfelt “We Miss You” message and a tempting 20% discount code.

Sending a friendly, “We Miss You” email to your subscribers, much like reconnecting with an old friend to express how much they mean to you.

Add a tempting 20% discount code as the cherry on top, and you’re extending a hand of friendship. It’s an invitation to return, browse, and engage with your Shopify store once more.

Re-engagement campaigns remind subscribers of the value they once found in your products or content. Through thoughtful emails, you can invite them back, showcase what they’ve missed, and perhaps offer a special incentive to rekindle their interest.

Win-Back Campaigns

Nudge inactive subscribers with a reminder of why they loved you in the first place and offer them a reason to return.

Re-engagement email campaigns act as the digital equivalent of reaching out to friends you haven’t seen in a while, ensuring that the bond remains strong.

With these email marketing strategies, your Shopify store is set to soar to new heights. It’s time to unlock the full potential of your email campaigns and watch your sales skyrocket. So, gear up and get ready to revolutionize your e-commerce game with the power of email marketing.

Top 3 Tools for Shopify Email Marketing

1. Klaviyo

   Klaviyo is one of the most powerful email marketing tools for Shopify. It provides robust features for segmentation, automation, and analytics. With Klaviyo, you can create highly targeted campaigns based on customer behavior and purchase history. Its deep integration with Shopify allows for seamless data synchronization, ensuring that your email marketing efforts are always aligned with your store’s activities.

   Features:

   • Advanced segmentation
   • Personalized email templates
   • Detailed analytics and reporting
   • Automation workflows
   • Integration with Facebook Ads for retargeting

2. Shopify Email

   Shopify Email is an in-built email marketing tool provided by Shopify. It allows you to create, send, and track email campaigns directly from your Shopify admin. It is user-friendly and integrates seamlessly with your store, making it easy to personalize emails and track their performance.

   Features:

   • Drag-and-drop email builder
   • Pre-built templates
   • Automated email campaigns
   • Real-time performance tracking
   • Integration with Shopify admin

3. Zoho Campaigns

   Zoho Campaigns is part of the Zoho suite of business tools and offers powerful email marketing capabilities. It is designed to help you create, send, and track email campaigns with ease. Zoho Campaigns integrates smoothly with Shopify, allowing you to manage your customer data and marketing efforts in one place. It also offers robust automation and segmentation features to enhance your email marketing strategy.

   Features:

   • Drag-and-drop email builder
   • Advanced segmentation and targeting
   • Automation workflows
   • Detailed analytics and reporting
   • Integration with Shopify and other Zoho applications

Shopify Email Marketing Consulting Services from Elintom.io

Elintom.io offers comprehensive consulting services to elevate your Shopify email marketing efforts. Our platform dashboard is designed to streamline your marketing campaigns, improve customer engagement, and boost sales. With Elintom.io, you can harness the power of advanced tools and expert consulting to maximize your email marketing potential.

Why Choose Elintom.io for Shopify Email Marketing?

• Seamless Integration: Elintom.io integrates effortlessly with Shopify, ensuring that your email marketing campaigns are always aligned with your store’s activities. This integration simplifies data management and enhances campaign performance.
• Advanced Analytics: Gain deep insights into your email marketing efforts with our advanced analytics tools. Track open rates, click-through rates, and conversions to refine your strategies and achieve better results.
• Customized Solutions: Our expert consultants work closely with you to develop tailored email marketing strategies that meet your specific business needs. Whether you need help with automation, segmentation, or content creation, Elintom.io has you covered.
• Enhanced Customer Engagement: Elintom.io’s solutions are designed to improve customer engagement by delivering personalized and relevant email content. Our tools help you build stronger relationships with your customers and increase brand loyalty.
• Ongoing Support: Our commitment to your success doesn’t end with implementation. We offer ongoing support and optimization services to ensure that your email marketing campaigns continue to drive growth and achieve your business objectives.

Transform your Shopify email marketing strategy with Elintom.io’s comprehensive solutions. Contact us today to learn more about how we can help you achieve your goals and drive growth.